Our tips for successful surveys

The quality of the survey to be carried out depends on the thought out of the planning and support during the survey.

The most important factors of success of a survey are as follows:

• Question quality
• High participation rate

How to compile the right questions:

• Try to keep the number of questions low.
• Concentrate on the basics.
• Formulate the questions as simple and short as possible.
• Do not use negation.
• Always approach just the one theme.
• Ask important questions at the beginning.

How to increase the participation rate:

Participants are then willed to participate in a survey, when the expected gain for them in a favourable rate to the subject estimated costs stand. Thereby to the costs counts for a participant the following:

• Expenditure of time to answer the survey
• Essential thinking effort when answering
• The risk not to be anonymous

Depending on the type of question the gain for a participant therefore can be:

• The feeling to contribute by the design process
• To bring about something
• The feeling of solidarity

Use the following motivation factors and possibilities:

• Personal invitation
• Adequate information on the sense and purpose of the survey
• Brief quetionnaires
• Explanation, how the anonymity is secured
• Prize draw between the participants
• Display of the rate of return during the survey

Askallo offers awide range of possibilities to raise the rate of participants. In addition to personalised invitation mails, you can remind the participants numerously during the survey.

With employee surveys, the comparative analysis from different organisation units can promote the sportive ambition. Also use the possibility, to present a focus report, in which a chosen group of employees analyse and for example with the whole company will be compared.