Our advices for successful surveys

The quality of the survey, you want to carry out depends on the preparation, the planning and support during the survey process.

The most important factors of success of a survey are as follows:

• Question quality
• High participation rate

How to compile the right questions:

• Try to keep the number of questions low.
• Focus on the basics.
• KISS - Keep it short and simple.
• Do not use negation.
• Always approach just one topic.
• Put the more important questions at the beginning.

How to increase the participation rate:

Participants are willing to participate in a survey, if they expect a personal benefit of the estimated necessary effort and costs. Among costs the participants will see such as the following:

• Invested time to answer the survey
• Essential thinking effort to answer
• The risk not to be anonymous

Depending on the type of question the benefit for a participant therefore can be:

• The feeling of beeing involved in desicions
• To feel matter
• The feeling of solidarity

Use the following motivation factors and possibilities:

• Personal invitation
• Appropriate information concerning the purpose of the survey
• Brief quetionnaires
• Explanation, how anonymity is garanteed
• Prize draw between the participants
• Display the return rate during the survey

askallo offers a wide range of possibilities to raise the rate of participation. Besides personalised invitational mails, you can remind the participants several times during the survey.

With employee surveys you can increase the sportive ambition in different organizational units or departments by using a comparative analysis. Use the options to present a report, within which you may compare a particular group of employees with others, e.g. with the whole company.